Food Truck Food Ideas

The food truck business is highly competitive. Each year, thousands of new food trucks are hitting the streets of cities throughout the nation. In order to compete in this saturated market, it is essential that you come up with food truck food ideas that are unique. Below are some food truck food ideas that have proven successful for mobile food truck vendors.


Who doesn’t love barbecue? The popularity of this American staple is probably why food trucks serving barbecued brisket, ribs and pulled pork sandwiches fare so well. Some great examples of successful barbecue trucks include the Bone-In Artisan Barbecue on Wheels in Columbia, South Carolina, and the SuperQ food truck in San Diego. If you are considering this concept for your food truck, however, you’ll likely need to customize your vehicle to include a smoker and a grill.

Ethnic Fusion

Ethnic fusion, the blending together of one or more different cuisines, has been very successful for many food truck entrepreneurs. Serving Asian, Indian or European staples in the form of a taco or panini, for instance, is an excellent way to put a new spin on traditional ethnic cuisine. Some great examples include Fukuburger in Las Vegas, which serves Japanese sushi-inspired burgers and Kimchi Taco in New York City that offers up authentic Korean fare rolled up in a tortilla or piled high on a hoagie roll.

Locally-Sourced And Organic Fare

Trucks serving locally-sourced or organic foods are really gaining in popularity in recent years. The Underdog Truck in San Diego, for example, has really cashed in by serving sausage sandwiches made using 100% locally-sourced ingredients. Clover is a highly successful food truck in Boston that specializes in local, vegetarian, mostly organic meals for people on the go.

As you can see, there are plenty of food truck food ideas to choose from if you are thinking about starting a mobile food truck business. The key is to come up with a unique concept that isn’t being done in your area.

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